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David Ferreira Executive Brand Strategist
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The Mosaic Company

Supporting Executive Communications at a Global Scale

I supported corporate communications, executive presentations, digital content, and web governance for a global agricultural organization.

Executive CommunicationsCorporate WebVisual Storytelling
TM

The Situation

The Mosaic Company operates at global scale, so executive and corporate communications had to make complex information clear across multiple stakeholders, digital platforms, and enterprise audiences. The Corporate Communications team needed visual and digital support that could make information easier to understand while maintaining consistency across the organization.

What I Did

As Senior Visual Communications Specialist, I worked with Corporate Communications, senior leadership, and Information Technology to develop executive presentations, enterprise communications, digital content, and corporate web experiences.

A significant part of the work involved taking complex information and determining how to communicate it clearly for the intended audience, whether that meant an executive presentation, campaign asset, digital communication, or content published through the corporate CMS.

Selected Work

  • CEO and senior leadership presentations
  • Executive decks and visual storytelling
  • Enterprise-wide campaign assets
  • Corporate web content and governance
  • Digital communications
  • Cross-functional work with Information Technology

What Changed

The work helped Corporate Communications and senior leadership present information with greater visual consistency across executive, enterprise, and digital communications. It also gave me firsthand experience working inside a complex global organization where communication quality, content governance, technology, and executive expectations had to work together.

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David Ferreira

Executive Brand Strategist

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